CF Gift Wrap Valet

DEC 1 – DEC 24, 2017

The Concierge Club worked closely with Cadillac Fairview to create a unique holiday experience for consumers across 13 CF properties Canada wide.

Concept to execution our team managed every aspect of this program from design, production, logistics, supplies, staffing and managing the creation of the CF Gift wrap Valet app. The app was developed to track the entire gift wrap process for consumers from start to finish. This one of a kind experience was not only about wrapping beautiful gifts but giving an experience and making a difference. 20% of all proceeds from the CF Gift Wrap Valet was donated to WE to supports Canadian youth empowerment programming. Over the span of 24 days we had over 200 staff working a day across Canada and over 30,000 gift wrapped. All the uniforms were provided by Ted Baker.